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Report on XE Marketing Campaign.
Member rating: No Rating | Words: | Submitted: Fri Sep 12 2003
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Chris Monroe Business Studies Coursework 21st of March 2003 Contents Page Page 1: Cover Page Page 2: Contents Page Page 3: Report on XE Marketing Campaign * Background information * Introduction * Type of Research * Market Research Results Page 4: * Product * Place Page 5 * Place Page 6 * Advertising * Promotions Page 7 * Publicity * Promotions Page 8 * Sales Staff * Insights Page 9 * Appendix Contents Report on XE Marketing Campaign Background information: The task set to myself, was to devise a marketing plan to launch a retail business in my surrounding area i.e. a shop on the local high street. Through this evaluation I will explain what methods were used to complete the marketing plan, such as what research was conducted and what the promotional campaign consisted of. The Introduction: The Retail Shop will be a Car modification garage and MOT centre for performance cars; for example a branded GTI or SRI model vehicle. The Retail garage-centre will be named 'XE' Xtreme Engines. XE will aim to be an officially licensed...
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