Report on Sony Corporation aims and objectives and how they relate a promotional campaign to achieve these aims and objectives and relate the promotion of a particular campaign to the marketing mix.

... Promoting Success Sony By Sacha Coric Contents Introduction Findings For: Mr P.Virdee From: Sacha Coric Date: 11/12/05 Report on Sony Corporation aims and objectives and how they relate a promotional campaign to achieve these aims and objectives and relate the promotion of a particular campaign to the marketing mix. 1.0 Intro 2.0 Findings 2.1 History 2.2 Aims and Objectives 2.3 Promotional Campaigns 3.0 Conclusion Bibliography 2.1 History of Sony Corporation Masaru Ibuka, an engineer, and Akio Morita, a physicist, founded Sony as Tokyo Tsuchin Kogyo in 1946. The company began to take off in 1954, when it obtained a license to produce transistors. The transistor had been invented in the US, but it had not been applied to radios, which were valve driven appliances. Sony made Japan's first transistor in 1954, and the first all-transistor radio. In 1955, the company listed stock on the Tokyo OTC market, and in 1958, changed its name to Sony Corporation. Later that year, the company was listed on the Tokyo Stock Exchange. Originally

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