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Unit 5 Report To: All Directors Ref: AJK5621 From: Marketing manager Alex Kremin Date: 7th March 2002 Heading: Report on Marketing Opportunities in the Scunthorpe Area Terms of Reference I have been asked to investigate the marketing opportunities for Venetian Ices' Ice Cream parlours and vans in the Scunthorpe area. This task was set to me by the managing director at Venetian Ices Ltd. My report must be submitted by the 18th March at the latest because at this time a decision must be made whether to build a new parlour or invest in some new ice cream vans. Procedure I carried out some desk research by looking at existing research already done by other ice cream companies looking at opportunities in the area. I also carried out some field research by making a questionnaire asking about people's ice cream consumption and whether they would be interested in a new ice cream parlour in the area. I carried out a...

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