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Report on Devising a Marketing Strategy to Attract the 50+ Age Group to Woburn Safari Park
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- Words:
- 2119
- Submitted:
- Thu Jan 13 2005
... Report on Devising a Marketing Strategy to Attract the 50+ Age Group to Woburn Safari Park 1. Introduction This report is being written to develop a marketing policy to attract the 50 and over age group to Woburn Safari Park. This report will tell the reader about the background of Woburn Safari Park, its aims, facilities and location, pricing, marketing, current market, competition, market research methods used, ways to change marketing to attract the 50+ age group and a conclusion. 2. Background i) Ownership Woburn Enterprises is owned by Bedford Estates, which also owns businesses such as, Property Woburn, Property London and Farms, Deer, Forestry. Woburn Enterprises consists of Woburn Abbey, Woburn Safari Park, The Inn at Woburn and Woburn Golf and Country Club. ii) History of Park Animals were first introduced into Woburn Safari Park in the 1960s but the Park was actually founded in 1970. In 1970s the park had 1 million visitors per
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