Coursework.Info - Inspiration in an Instant

On the left is an image preview of every page of this document, and below are the first 150 words with formatting removed:

Report on Devising a Marketing Strategy to Attract the 50+ Age Group to Woburn Safari Park 1. Introduction This report is being written to develop a marketing policy to attract the 50 and over age group to Woburn Safari Park. This report will tell the reader about the background of Woburn Safari Park, its aims, facilities and location, pricing, marketing, current market, competition, market research methods used, ways to change marketing to attract the 50+ age group and a conclusion. 2. Background i) Ownership Woburn Enterprises is owned by Bedford Estates, which also owns businesses such as, Property Woburn, Property London and Farms, Deer, Forestry. Woburn Enterprises consists of Woburn Abbey, Woburn Safari Park, The Inn at Woburn and Woburn Golf and Country Club. ii) History of Park Animals were first introduced into Woburn Safari Park in the 1960s but the Park was actually founded in 1970. In 1970s the park had 1 million visitors per...

Get instant access

• Instant, unlimited access to our documents in full
• Swap your work for free access, or pay £4.99
• To see the full version of this document and 145,970 others

OR

Receive email updates for this category

• Simply tell us your email address and receive a weekly Study Help Email for FREE
• Receive 3 FREE essay views with each email
• Get all the latest essays from Coursework.Info & discussion from TheStudentRoom.co.uk