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Report on Cheney Chocolate.
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- Words:
- 3094
- Submitted:
- Mon Dec 22 2003
... REPORT ON CHENEY CHOCOLATE EXECUTIVE SUMMARY The UK chocolate confectionary is increasing year on year. This is mainly to do with the eating habits of the nation, and the desire to snack. Peoples life style have also changed over the past 20 years with busier and stressful days, people don't have the time and energy to cook a proper meal anymore. Another reason why the chocolate confectionary market is increasing is the way companies market there products to appeal to kids. Child appeal is another key driver of the market and companies realised this by adding novelty items. The busiest time for UK chocolate manufactures are around seasonal times. Easter, Christmas etc, can be small businesses 'bread and butter' times and they need to make sure they have adequate resources available around this time. The main buyers of Chocolate are 15-34 year olds with 27.4%, and 65+ with 15.6%. Also both of these segments
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