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Business Studies Coursework Brief History They were formed as an amateur club in 1878, but became professional in 1936. After winning the Southern League and finishing third the following season, they were elected to the Football League on May 30th 1938. But have recently been relegated from division one and now need a new marketing mix to help them maintain profits. Location The stadium is situated on Portman Rd. and has been there since the club started and is constantly being done up to maintain quality. A overhead map of the stadium located at Portman road. Aim of this coursework The aim of this coursework is to reinvent the marketing mix for Ipswich Town Football Club after they were relegated from Division One and they are now afraid of loosing profits. Research Plan We are not sure what they used in the past for their Marketing Mix as many companies do not like to release this information as...

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