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Reasons for moving to direct marketing and the objectives of the marketer
Member rating: No Rating | Words: | Submitted: Mon Jun 06 2005
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Reasons for moving to direct marketing and the objectives of the marketer There are a lot of benefits the T-Mobile can get from using direct marketing and its techniques. If the direct marketing programme is in place then the opportunities of the business progressing are very high. The first objective of using direct marketing is to have customer retention and activation as well as recognising that the best way for a company to improve is by keeping its existing customers. This objective is very important. The direct marketing activities help this objective by reinforcing the original buying decision and then by building the relationship that is good with customers step by step. Along this process are when you get the customers to repeat the purchase of a mobile phone or any other products like hands free, car chargers and many other services provided by T-Mobile like texting etc. There is need...
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