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TASK FOUR REPORT TO: Managing Director of Optimum PLC FROM: William Goh, Chief Designer of the Research & Creative department DATE: 11 January 2002 RE: Questionnaire Report on "Just Trainers" 1.0 Terms of Reference 1.1 Ralkon Shoes PLC, a major footwear manufacturer, are considering opening a chain of shops in the local area specialising in training shoes. We have been asked to investigate the potential market for such shops; find out which products should be offered in the shops and to outline a suitable advertising campaign for the shop's launch detailing all costs. Ralkon named the shops "Just Trainers" but their research showed this did not appeal to the target group and would like us to suggest a more suitable name. 1.2 When carrying out this task the main aims and objectives for the Research & Creative department were provide information about the following for Ralkon Shoes PLC: OBJECTIVES (1)The Potential Market-To investigate the potential market from...

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