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Produce a Marketing Plan for a small Retail Business.
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- Words:
- 3163
- Submitted:
- Sun Aug 17 2003
... IIGCSE Business Studies Coursework Produce a Marketing Plan for a small Retail Business Introduction In this piece of coursework I will produce a marketing plan for a new small business setting up in the local area, which will face competition from other larger businesses. I have selected a Golfing accessories outlet as my small business. It will be set up in Diss. It will sell a range of quality golf clubs, golf bags, golfing clothes and other accessories at a low price. It will sell male and female clubs, clothes and bags. There will be cheaper 'second-hand' clubs for people on a lower budget and there will be less cheap better quality clubs for more serious golfers. There will also be an ordering service a delivery service and a 'Try Before You Buy' service. This store is unit shop because at the moment I am only planning to establish one. It is in the Tertiary
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