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Principles of Marketing Introduction This is a report for small companies how sell a range of personalised stationery products there no effective market in the company I am here to help the owner how to contemporary marketing thinking and techniques and will help sales and profits grow even faster. Here is mine findings What is marketing? • Marketing is about meeting the needs and wants of customers; • Marketing is a business-wide function - it is not something that operates alone fro other business activities; • Marketing is about understanding customers and finding ways to provide products or services which customers demand. Marketing definition The CIM proposes the following definition for marketing: "Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably." And AMA the following definition for marketing: "Marketing is the process of the planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchange and satisfy individual and...

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