Principles of Marketing.

... Part One In this section I must look at the whole marketing concept. I need to describe the main principles of marketing and how legal or ethical constraints changed marketing concepts. Principles of Marketing Marketing is about understanding the customer's needs and ensuring that products and services are of the highest possible standards in order to satisfy the potential customer's desires and needs. Marketing also focuses on ways in which the business can pressure the conduct of customers, and also have customers influence marketing. Marketing is essential to the success of all businesses. Its main aim is to enable businesses to meet the needs of their current and their potential customers and should be able to: Understanding Customers Needs It is very important to understand the needs and wants of customers. The needs of customers may vary between different groups of people. When a business decides to market a new product they must know who their

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