Coursework.Info - Inspiration in an Instant

On the left is an image preview of every page of this document, and below are the first 150 words with formatting removed:

Principles of Marketing The product I have decided to market is a new flavour of fizzy drink. This is because there has not been a new flavour of fizzy drink out on the market for a long time and I think a new flavour should be put on the market. In my questionnaire I will give the people four different flavours of fizzy drink for them to decide which one they want on the market. The market research I will do will help me find out customer needs and wants. It will also help me find out the target group of my customers, their tastes and preferences and how much they are willing to pay for the product. Understanding Customer needs In order to understand customer needs, you need to find out about: * The age structure of the population? * Tastes and preferences? * Income? Market research is the antenna of an organisation and is far more...

Get instant access

• Instant, unlimited access to our documents in full
• Swap your work for free access, or pay £4.99
• To see the full version of this document and 146,871 others

OR

Receive email updates for this category

• Simply tell us your email address and receive a weekly Study Help Email for FREE
• Receive 3 FREE essay views with each email
• Get all the latest essays from Coursework.Info & discussion from TheStudentRoom.co.uk