Prices Snacks plc has been established as a company for a long time therefore they have a great knowledge and understanding of the competitive market. They make a range of confectionery items such as chocolates, chocolate boxes and chocolate eggs.

... Introduction Prices Snacks plc has been established as a company for a long time therefore they have a great knowledge and understanding of the competitive market. They make a range of confectionery items such as chocolates, chocolate boxes and chocolate eggs. The company started making milk chocolate bars and over the years their products have developed and increased to meet customer demands and to compete with rivals. The current products have been in the market for twelve months and the sales are steady. Therefore as marketing director I feel it time to start to develop a new product. As marketing director of Prices snacks Ltd it is my job to identify anticipate and satisfy customer's requirements with the new product and the profit for the company. The marketing department at Prices Snacks Marketing is about creating customers. The manager's look at things through the customer's perspective, so giving the customers what

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