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Preparing a marketing campaign for a new business
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- Words:
- 3723
- Submitted:
- Thu Jul 11 2002
... Preparing a marketing campaign for a new business Introduction For this project I have been asked to plan and design a new shop that would be placed in a area were it will succeed as a result of being the only shop of the kind in that area or perhaps some competition or the lack of competition. I am going to take on the role of a marketing director for a small company, I have also been asked additionally to carry out some market research and design a marketing campaign to help promote the new shop that is going to open in the chosen area of Victoria, central London. In this project I will carry out some market research to see if the idea of a Lebanese restaurant would work in a busy area such as Victoria, if people would like it or otherwise prefer something else, also what there needs are. For
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