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TABLE OF CONTENTS INTRODUCTION 1 AIMS & OBJECTIVES 2 AIMS 2 HYPOTHESIS 2 OBJECTIVES 2 Primary Research Method 1 4 Primary Research Method 1 4 Research result 1 - Public Questionnaire 4 Primary Research Method 2 8 Research Result 2 - Managerial Questionnaire 8 Secondary Research 10 Result 1 - SWOT Analysis 11 Secondary Research Result 12 CONCLUSION 16 RECOMMENDATION 19 BIBLIOGRAPHY 22 MAP 1 MAP 2 APPENDIX 1 APPENDIX 2 APPENDIX 3 Introduction Lucky Restaurant is situated in the rural town of Coleford in the heart of The Forest of Dean, which is 20 miles West of Gloucester, 31 miles East of Newport, 32 miles North of Bristol and 23 miles South of Hereford. (See Map 1 & 2) Lucky Restaurant (See picture below) is a family owned business with two partners who are brothers; it is a well-established business that has traded since September 1974. It has provided services to the community of Coleford and surrounding areas for 28 years. Coleford has an average population of 8,100 in the mid 1998, according to the figure given by the Office for National statistic (See Appendix 1). Lucky is now...

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