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Methodology To carry out investigation of my coursework, I will do much research and then analyse this research. I will need to research into the marketing mix of Paynes, Product, Place, Promotion and Price. To do this I will use numerous methods of research; Survey Observations Taste test Internet E-mail Product placement I will then take the results of this extensive research and conclude how successful Paynes Poppets marketing strategy is compared to it main competitors in its markets. I will also carry out the above research into some of the main competitors of Paynes Poppets. Survey; I will conduct a survey into the popularity of Paynes Poppets throughout Britain and Pakistan. I will do this by issuing a questionnaire to 24 people; I will issue 12 in each country, two to each age group in each country. The age groups are as follows; 0-5, 6-10, 11-15, 16-20, 21-40 and 40+. The survey will ask the following questions; * Are you...

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