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Ken Babcock Pillsbury Haagen-Dazs Principles of Marketing With close to a billion dollars in sales, Haagen-Dazs must be doing something right. Their list of fine deserts include over sixty-five ice cream flavors, eleven types of frozen bars, seven frozen yogurts, and now around seven flavors of sorbets. They also have five new flavors that they are currently introducing, which include tastes like white chocolate and raspberry truffle. If your not a big ice cream fan, Haagen-Dazs can tempt you at one of its fine shops, where you can enjoy a premium drink or one of many styles of cakes. If one were assigned to do a survey and you asked people to name the three most popular types of ice cream, Haagen-Dazs would certainly be at the top of the list. Some other possible leaders might be Baskin Robbins, Dreyers, or Ben and Jerry's. As far as actual ice cream shops go, Dairy Queen,...

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