Peugeot cars - produce a marketing strategy for a new or existing product.

... Peugeot cars Introduction As a part of my course in business study, I have to produce a marketing strategy for a new or existing product. In this coursework I will be investigating and analysing the following aspects of my chosen product, which is Peugeot cars, illustrating "marketing". * Use primary and secondary data * Judge a marketing strategy for a product or service * Analyse the external influences affecting the development of the marketing strategy * Create a realistic rationale for the development of a coherent marketing for the product * Use presentation skills of marketing to an informed audience * How marketing and market research affects choice of marketing strategy * Identify, collect and use information relevant to marketing strategy * Links between analysis of external influences and development of marketing strategy * Make reasoned proposals for marketing mix, clearly linking proposals to information generated by analysis * Identify, collect information and apply appropriate methods for checking validity * Use appropriate

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