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Contents * Action plan p 3 * A definition of marketing p 4 - 5 * Questionnaire p 6 * Why did I use a questionnaire p 7 * My competitors p 8 * Questionnaire results p 9 - 10 * Main ways of promotion p 11 * Marketing plan p 12 Action plan Number Task Done 1 Investigate the process you would go through before opening your shop: * What information you would need to find out, and how would you set about collecting it. (ACTION PLAN) 2 * Having gathered this information and analysed what it means, might you alter your original ideas for the business? (ACTION PLAN) 3 * Presuming you went ahead with the shop, how would you attract your customers? How could you advertise and promote your business? (ACTION PLAN) 4 Write a brief definition of marketing. 5 Write what sources you get the definition from. 6 Draft a suitable questionnaire, which will give you your target market and products/ services they require, and send them out. 7 Explain why you produced a questionnaire, and state why you hope to...

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