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One of the fundamental procedures involved in any successful business operation is creating and implementing a marketing plan.
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INTRODUCTION One of the fundamental procedures involved in any successful business operation is creating and implementing a marketing plan. A market is a particular group of buyers-or in the case of libraries, users or clients-who needs services. A marketing plan consists of several components, each of which is described below. Before writing a marketing plan, it is necessary to define your target market and to understand its needs. This involves conducting market research such as, user surveys, focus group interviews, and information interviews to provide insight on what the customers really expect. India and Srilanka have a diverse cultural heritage. Sub continental people living in Australia do not have adequate facilities to experience their culture and let their children learn more about it. This is a growing concern to these people. The cultural school proposed in this business plan can provide services to fulfill this need. The marketing edge in this...
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