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AVCE Business - Nikes Marketing Strategy Marketing is based on understanding of the customer and what they may want or need, and working out ways in which customers may be persuaded to buy. I have chosen to look at Nike. I think this is good choice as they are a large company and the information will be quite easy to obtain, as I know people who work for the company and Nike also have a well detailed website which I can also use to gain relevant information. Through out the assignment I will make all the general comments about other companies, which is known as the theory, and then I will relate the theory to Nike stating how it is done, used or organised. The Principles of Marketing Marketing allows businesses to inform customers of products that are on offer and to persuade customers to buy those products. Marketing is about knowing, understanding...

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