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NIKE SPRINTS AHEAD OF COMPETITION, YET HAS A LONG WAY TO RUN”
Member rating: No Rating | Words: | Submitted: Fri Nov 18 2005
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CASE NUMBER # 1.2 CASE NAME "NIKE SPRINTS AHEAD OF COMPETITION, YET HAS A LONG WAY TO RUN" Submitted by Indrajit Rau (56) Jayanta Bhattarcharjee (57) Justin.P.Sam (61) Ruchi (119) Q1.) Should Nike switch from a focus on celebrities to a focus on its products in its advertising? Discuss the role of marketing research in helping the Nike management to make this decision. What kind of research should be undertaken? Answer:- Yes, it should change its focus from celebrities to its product as we can see that the Nike Shox was a run away success in U.K and U.S. Marketing research will help Nike management to find out eh effectiveness of celebrities focused adds to product feature adds. Descriptive research should be undertaken as it gives a conclusive result. Q2.) Discuss the buying behavior of consumer with respect to athletic footwear. Answer: - People buy things for obvious and hidden reasons. The importance...
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