Marketing research.

... Introduction Marketing research provides the mechanism for identifying and anticipating customer requirements and for measuring whether customers are satisfied by these product offerings (Crouch & Housden, 1996). As a market research manager I have attempted to conduct a survey showing local attitudes towards my organisation. The organisation I'm referring to is the association of voluntary organisations in Wrexham or AVOW. AVOW's mission statement is to be 'committed to the development of a strong voluntary sector for the benefit of the people of Wrexham county borough'. AVOW provides information to the voluntary sector, community organisations and the general public. See appendix 1 for further details. In attempting to research community attitudes towards AVOW, perhaps it would be appropriate to begin by discussing research methodology. Then It might be fitting to look at problems within the organisation, followed by the questionnaire results and analysis. Research methodology Qualitative research is full of meaning and information. It doesn't rely

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