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Marketing report for a new small business
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- Words:
- 4021
- Submitted:
- Wed Dec 07 2005
... 1. Introduction 1.1. The Task Janice Reynolds has worked in a national chain sports shop in Harrow for several years, and is now intending to start a business of her own. She wants to start a business as a Sole Trader and set up a local sports retail outlet store somewhere in the local area. She knows that there will competition as there are other sport shops in the area, and knows the only way that she can succeed is through effective marketing for her to be successful. In this project are research and then a written report to Janice in which there will be advice on marketing the business that will include: · Where to locate the new sports shop · What sort of products to sell · What pricing policy to use · Who should be the target customer · What other competitor sports shops are doing
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