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Marketing planning.
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- Words:
- 1711
- Submitted:
- Mon Nov 01 2004
... Intro To help make marketing decisions a business must plan effectively. MARKETING PLANNING is the process by which future marketing activity are systamaticaly planned. Not all businesses have a marketing plan. Some smaller businesses, for example, may make marketing decisions on a short term basis or in response to changing conditions. For example, the Rank Group plc will have an overall corporate strategy. This will influence the plans of its leisure division. Marketing plan A business can only plan where it is going if it knows where it is starting from. Finding out where a business is at the moment involves a MARKETING AUDIT. This analyses the internal and external factors which affect a business's performance. SWOT strengths, weaknesses, opportunities and threats. The objectives provide goals and targets for the business to aim at. They may include such goals as a growth in sales or gaining a certain market share in future. How will
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