Marketing plan

... Executive Summary 1.0 Executive Summary Monaco is a women's only shoe store in Cape Town, V&A. Cape Town badly needs an upscale shoe store for women because the current stores have an inadequate selection. Currently, women that need a special pair of shoes often must travel up to Claremont to find the right shoes. Monaco will have an unmatched, extensive selection of different shoes. Generally, the size of Monaco's selection is cost prohibitive due to all the different sizes that must be stocked per style. Monaco has a unique business model that allows them to have an extensive selection at the cost of only stocking one size per style. This is accomplished through a special relationship with the wholesaler so Monaco can receive a customer's needed size within two days. Rush overnight shipping is available at additional cost. While some people might not like a store where shoes cannot be tried out

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