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Marketing orientation.
Member rating: No Rating | Words: | Submitted: Mon Apr 05 2004
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╨╧рб▒с > ■ @ B ■ ? ье┴ 5@ Ё┐ 0 4? bjbj╧2╧2 (L нX нX Ж4 н И Ъ Ъ Ъ Ъ Ъ Ъ Ъ 8 V b $ │ v Т Т Т Т Т Т Т Т 2 4 4 4 4 4 4 $ ) R { Ц X Ъ Т Т Т Т Т X Ъ Ъ Т Т m Т Ъ Т Ъ Т 2 Т 2 Ъ Ъ Т Ж "эь С╟ Т X 2 Г 0 │ ъ о D Є , Ъ Ъ Ъ Ъ Ъ Т Т Т Т Т Т Т X X Task 1. Definition 1: Marketing is the management process responsible for identifying, anticipating and supplying customer requirements profitably. Definition 2: Marketing is concerned with meeting business objectives by providing customer satisfactions. . Definition 3: Marketing consists of individual and organisational activities that facilitate and expedite satisfying exchange relationships in a dynamic environment through the creation, distribution, promotion, and pricing of goods, services, and ideas. Definition 4: Marketing is the ability of an organisation to provide the right product, at the right place, via the right outlets (place) and presented in the right way. All of the definitions appeared above, which have mentioned satisfying customer needs in order to achieve business objectives. Some of them have given more details about it. However there are still differences between them. For definition 1, it emphasises the wide scope of marketing, it has mentioned every steps which are going to take to satisfy customer needs eventually, for example,...
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