Marketing is one of the most varied activities in modern firms. In the last 20 years, people in business have realised that it is not good enough simply to produce a product or service and hope it will sell.

... Task 2 -Marketing Marketing is one of the most varied activities in modern firms. In the last 20 years, people in business have realised that it is not good enough simply to produce a product or service and hope it will sell. Market Research must be carried out, to see what sort of product - what design, colours, size, price etc - is in demand; the product must be attractively packaged; it must be brought to peoples attention through efficient advertising and sales promotion; and it must be made available through efficient distribution. All of these are called the 'Marketing Mix'. They are: * Product - the nature of the product, ie how it compares to competitors * Price - the price at which it will be sold and also how it compares * Place - where it is made and concerns problems getting the product to market * Promotion - how it will be advertised

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