Marketing a retail outlet

... Marketing a new retail business Name: Sohail Shah Candidate Number: 8322 School Name: Queens Park Community School Centre Number: 12304 Contents TASK ONE 2 ACTION PLAN 2 TASK TWO 3 Part A: Introduction 3 Part B: Business Objectives 3 Part C: The Importance of Marketing 3 Part D: Identifying the Target Market 3 TASK THREE 4 Market Research Questionnaire 4 TASK FOUR 5 Part A: Carrying out my Questionnaire 5 Part B: Getting my questionnaires filled in 5 Part C: Other ways of getting my questionnaire filled out 5 Part D: Different types of Market Research 5 TASK FIVE 6 Part B : Creating my charts/graphs 6 Part C: Analysing my graphs 6 Part D: What I expected from my research 6 Part E: Evaluating the effectiveness of my research 6 Part F: Discussion of how the research will affect business decisions about marketing 6 Part G: What impact will this have on my business? 6 TASK SIX 7 Part A: Competition in my area 7 Part B: Main Competition 7 Part C: Factors that influence my competition 7 Part D: Factors that influence my business 7 Part E: How my competitor will influence my business 7 TASK SEVEN 8 Part A: Types of Promotion and Advertising 8 Part B: Costs of Advertising 8 Part C:

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