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Marketing Strategy for Von Dutch Trucker Caps.
- Words:
- 1376
- Submitted:
- Tue Feb 10 2004

... To: Alf Filer From: Hawar Shawki Date: 26/02/2004 AVCE Business Year 1 Unit 3 Marketing Hawar Shawki H108 Marketing Strategy for Von Dutch Trucker Caps By Von Dutch Table of Contents 1. The marketing strategy for a product with the principles of marketing (E1) 2. The primary and secondary research data relevant to the marketing strategy (E2) 3. The rationale for the development of a coherent marketing mix for the product. (E3) 4. The external influences affecting the development of the marketing strategy (E4) 5. The presentation of one aspect of the marketing strategy to an informed audience. (E5) 6. The links between the analysis of external influences and the development of the marketing strategy (C1) 7. The proposals for the marketing mix, linking the proposals to information generated by your analysis (C2) 8. The range of information relevant to the marketing strategy and appropriate methods for checking its validity (C3) 9. The evaluation of the likely success of the marketing strategy. (A1) 10. Evaluation of the reliability













