Marketing Strategy - Nintendo Gamecube

... CONTENTS 1.0 PLAN 2.0 INFORMATION GATHERING 3.0 INTRODUCTION NINTENDO GAMECUBE 4.0 AN INTRODUCTION TO MARKETING 5.0 MARKET RESEARCH 6.0 ANALYSIS OF CURRENT MARKETING STRATEGIES 7.0 MARKETING PLANNING AND THE MARKETING AUDIT 8.0 EXTERNAL INFLUENCES 9.0 THE MARKETING MIX 10.0 SUMMARY OF THE GAMECUBE MARKETING STRATEGY FEATURES OF APPENDIX * NINTENDO GAMECUBE BUYING GUIDE * A GAMES GUIDE TO THE CONSOLES * GAMES LEAFLET FROM EDGE MAGAZINE * GAMING JARGON BUSTER * PRESENTATION SLIDES USED IN THE POWERPOINT PRESENTATION * NOTES AND CUES USED IN THE POWERPOINT PRESENTATION * BLANK SAMPLE QUESTIONNAIRE * SOME COMPLETED QUESTIONNAIRES * EVIDENCE FOR E-MAIL CONTACT WITH THE SONY CORPORATE SITE * ARTICLE FROM THE BBC WEBSITE ABOUT A BOOTS ADVERT * ARTICLE FROM THE BBC WEBSITE ABOUT THE GAMECUBE * ARTICLE FROM AN ADVERTISING WEBSITE ABOUT PROMOTION * ARTICLE FROM THE GUARDIAN WEBSITE ABOUT THE TIMES NEWSPAPER 1.0 PLAN ABOUT UNIT THREE This unit entitled 'Marketing' requires me to produce a marketing strategy for a new or existing product. The product that I have chosen to devise a strategy for is

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