Marketing Simulation Game

... Voice DT Pro. Marketing Game Report 2006 LINKING THE VOICE FOR THE WORLD, EXPLAINING IN SIMPLE WAY AS IT CAN BE THE MOST LIKELY ONE. authors, Khurram Ali Syed Asim Hashmi Savi Jayaram A Adekunle Adekeye Vidushi Gulia Word Count: 3,697 words. CONTENTS EXEXUTIVE SUMMARY. Marketing Game 3 PROFILE About Us 4 STRATEGY Market Segments 4 FOCAL POINT Market Mix 9 IMPLICATIONS Simulation 17 VIRTUES Limitations 20 LESSONS Conclusion 21 REFERENCES References and Bibliography 22 APPENDIX Meeting Group Assessment 23 EXECUTIVE SUMMARY Marketing Game: The game simulates an industry selling voice recognition device (VRD). Every decision (Weekly) will represent yearly marketing decisions. The industry is in growing stage. Technically, we'll be competing with 3 other groups starting with equal resources, which will cause dynamic changes in the industry throughout the game. With a tight budget, we control: 1) Changes in the attribute of product (R&D) 2) Promotion - type of advertising

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