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Marketing Research
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- Words:
- 754
- Submitted:
- Wed Jul 01 2009
- Mark submitted by Author:
... Marketing Research Definitions 1. Market Research - Market Research is to simply find out. There are four main categories, the C's. Customers - The people you'll be selling products to. Consumers - The people who'll use your products. Competitors - Alternative suppliers of your goods etc. Costs - The amount you set on a product to start your business. 2. Market Segmentation - Market Segmentation is when businesses have to make a number of choices and decisions like, are the customers going to be young, old, rich or poor etc? But in order for this segmentation they have to take a process. The business will have to break down the market into various different groups or types of consumers as each group or segment will have its wants. It is also necessary for researchers to segment the market because there will be young and old customers so they have to give supply to all the
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