Marketing Promotional Objectives

... Marketing Promotional Objectives An objective represents targets that need to be reached to achieve the company's aims. These objectives can affect the way businesses operate. Business organisations can achieve their set objectives in short periods or/and long periods. These are known as short-run objectives and long-run objectives. A short-run objective lasts up to one year, and it is used to achieve long-run objectives. A long-run objective last up to three or five years, and they are quite difficult to reach. Marketing objectives are objective that can help to decide where share of the market- size and revenue is needed to achieve the company's mission and objectives. Marketing objectives also decides how the elements of marketing mix can help achieve these in each customer segment. Here are some examples of marketing objectives: 1. To increase sales revenue 2. To increase market share 3. To maintain/improve product and brand image 4. To give quality assurance Promotional objectives are

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