Marketing Plan of Squench

... Marketing Plan Executive Summary Squench is a flavored drink that gives the refreshing taste of watermelon and quenches one's thirst. Squench is not your typical flavored drink for it is not only a thirst quencher but also at the same time an energy drink. It contains electrolytes which gives extra strength. Electrolytes are important because they are what your use to maintain voltages across their cell membranes and to carry electrical across themselves and to other cells. Kidneys work to keep the electrolyte concentrations in our blood constant despite changes in your body. It also contains the vitamins and minerals found in watermelon which makes it also suitable for persons aging 40 up. For watermelon is a valuable source of vitamin C and lycopene , which can help prevent cancer. In fact, most melons are rich in potassium, a nutrient that may help control blood pressure, regulate heart beat, and possibly prevent

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