Marketing Plan for the Targe' Full Service Spa Salon

... Kim Dixon, Keneisha Dunlap, Mishalene Neal, Brenda Williams Marketing Plan for the Targe' Full Service Spa Salon Marketing 421 University of Phoenix Group G04BSM09 Gina Owens-Ricks February 2, 2006 Table of Contents Executive Summary........................................................ 3-4 Introduction of Service.................................................... 5-6 Marketing Strategy......................................................... 7-9 S.W.O.T..................................................................... 10-11 Services Offered .......................................................... 12-14 Segmentation Criteria...................................................... 15-16 Consumer Purchasing Criteria............................................ 17-18 Buying Process.............................................................. 19-20 Channels of Distribution................................................... 21-22 Price and Promotion........................................................ 23-26 Marketing Budget.......................................................... 27-29 Life Cycle.................................................................... 30-31 Conclusion................................................................... 32 References................................................................... 33 Executive Summary Here at Target Corporation our customer satisfaction is what keeps us going. It was with valiant effort that we push to supply our customers with all their needs and wants. Target pushes to stay abreast and ahead of our competition. We strive to create strong customer loyalty, by providing what our customers ask for. Marketing research led us to continue the development of our latest service. We created a full spa service salon. Of course the thought remained is it something that our customer would really

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