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Marketing Plan
- Words:
- 3091
- Submitted:
- Wed Jun 24 2009
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... Car Wash Marketing Plan Soapy Rides Car Wash Executive Summary 1.0 Executive Summary Soapy Rides Car Wash will be the prominent car wash for luxury vehicles in East Meadow, Long Island. It is owned by Mark Deshpande, a young entrepreneur who has worked in the family car repair business for over 10 years. Having owned a car repair shop in East Meadow for over 30 years, the Deshpande family is well known and respected in the neighborhood. The differentiator for Soapy Rides (SR) will be Mark and the Deshpande name. It is believed that people will come to the car wash not only to have their cars cleaned and detailed, but also as a social outing to meet up with and chat with Mark and his father Barry. Additionally, the car wash will provide excellent service, efficiently and expertly cleaning customer's cars so that they will be repeat users of the service. The car wash will














