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Marketing Plan
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- Words:
- 724
- Submitted:
- Tue Feb 12 2008
- Mark submitted by Author:
... Marketing Plan for 'Zen's Cholesterol Free Chips.' Product The product is a cholesterol free chips which is made especially in the Zen potato field in India. In ensures the best possible quality as it is made in the most natural way as possible as it has only a minimal use toxic fertilizers unlike any other potato farm in the world. This ensures a premium quality raw material to produce the finest chips. In the production process, it is fried in fat free vegetable oil which contains very low cholesterol. The apt choice of raw materials and the hygienic production process makes Zen's Potato chips about 94.98% cholesterol free which also appears to be its Unique Selling Point (USP). The chips will look like any other potato chips and its packaging will be in a cylindrical cardboard box with a very thin sheet of aluminum which will also make Zen's potato chips environmental
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