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Introduction For this GCSE project, I have to devise a marketing plan for a retail business. I have decided to launch a new nightclub. I am interested in this field and I also feel that I could launch a successful club. Many nightclubs currently exist in shopping centres at the moment. Bakers in Five Ways, Millennium in Merry Hill, Xenon in Tamworth and Barnabys and Busby's in West Brom. I have noticed that there is not a nightclub in One Stop Shopping Centre. I think that this site has great potential for a nightclub and I will be exploring this in this coursework. I will be in competition with these other nightclubs. First of all, I need to come up with a name. From my previous knowledge of nightclubs, names are short and effective. For example, DNA, Bakers, Busby's, Hush and Code. So taking this into consideration I am going...

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