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Introduction Marketing Strategic marketing: defined by Stevens, Loudon, Wrenn, and Warren (1997). 'Consisting of the complete plan for the accomplishments of the organisation's mission statements and stated objectives' And by Hiebing and Cooper (1995) 'Marketing strategy is a statement detailing how an individual marketing objective will be achieved, and describes the method for accomplishing the objective' Whereas market strategies are a system designed to help make the decisions that will create a fit between your organisations goals and resources and changing market opportunities' (Gray 1991). Manchester United: A massive and possibly the richest club in world football today, Started off in 1878, as a small town club originally called 'Lancashire and Yorkshire Railway Newton Heath'. Became professional in 1885 and adopted Manchester United in 1905. Marketing Mix for Manchester United Product: * Hugely Successful European football team. * A massive sports store selling Manchester united products (e.g. football's boots, lunchboxes team kits etc...). * The personal images of being a winning team so...

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