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Business Studies Marketing Marketing is all about giving the customer what they want, in order find out this you will have to research. There are two types of research field research and desk research. Desk Research Desk research is also called secondary research or published research. The main advantages to desk research are that it is useful for looking at the whole market, and analysing past trends to predict the future. Also it's cheaper than field research; the data is easily found and instantly available. However there are disadvantages for example it's not always relevant to your needs, it's not specifically about your product, it's often out of date, the data may not be accurate or complete and it may be in a format which is difficult to analyse. Field Research Field research is also called primary research or original research. It's useful for finding out new information, and getting customer views of products. It usually...

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