Marketing

... Marketing Market research, one of the key factors to a businesses success in its industry. The primary function of market research is to identify the customers needs and views, also allows a business to access thorough information of the industry it's planning to work within, it also allows the company once its analysed the information to adjust how its run to cope with demand and other aspects which could affect the outcome of their profits at the end. Market research can be carried out through primary research, secondary research or both. It is also the promotion of the product/service, which a company is selling; promotion is vital to a company's success due to the fact that, if the public doesn't know that a product exists how will they buy it? Most large company's have their own marketing department to deal with all the necessary information which they receive from their sales figures

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