Marketing

... Terms of reference 3-4 Action Plan 5 Marketing 6 Market Research 7-15 -What is market research 7 -What is field research 7 -What is desk research 8 -Desk research 9-10 -Questionnaire 11 -Questionnaire results 12-15 Marketing Mix 16-18 -shop design 19 -front of shop 20 interior of shop 20-21 Product Life Cycle 22-24 -Boston Matrix 25-26 Promotion Techniques 27-32 Channels of Distribution 33-34 Consumer Law 35 Conclusion 36-38 Recommendations 39-41 Bibliography 42 Webliography 42 Jack has decided to open a greetings card shop in Hounslow town centre, however similar businesses already exist within the area, and in order for him to be successful and attract customers I am going to design a small scale marketing plan and formal report. Jack is a sole trader and who is setting up a small business and he should be aware of the following advantages and disadvantages of being a sole trader. The advantages are that it is easy to set up, less capital is required, speedy decisions can be made as few people are involved, personal attention is given to business affairs, can cater for local people, profits do not have to be shared and business affairs can be

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