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Marketing Marketing is about understanding the customer needs and making sure that the products fit the customer's needs as well as finding ways to influence the customer's behaviour. Aims and objectives An aim is a statement of purpose that outlines what the business wants to achieve, it is a general goal e.g. to gain profit. An objective is a statement of how the business will achieve their aims it contains specific numbers and dates, they are SMART. For example achieve 4% profit by the end of 2006 Businesses need to have aims and objectives in order to have a direction to follow and gain the best they can out of their business. Objectives of a business need to be SMART, this means: * Specific...They need to relate to the issues and the market in which the organisation is involved is involved. * Measurable... They need to see if they have been successful in achieving the objectives * Achievable...They...

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