Marketing Expenditure.

... Marketing Expenditure budget is the amount the firm intends to spend in order to achieve it's marketing objectives. It allocates a certain amount to be spent on that particular activity, such as spending only £3 million on promotion. Jetsave can be dependent on marketing expenditure budget to some extent, because it depends upon the firm's overall financial position. As the amount allocated to a particular function such as marketing will totally depend upon what it has available to spend in total. Thus in successful year the firm is likely to have greater budget at ease rather than low in an unsuccessful year. Additionally, in relation to marketing budget, budgets are likely to be lower when sales are lower and greater when sales are high. Although it can be argued that if jetsave face an unsuccessful year, their budgets should be high rather than lower in order to maintain and improve

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