Marketing Coursework

... Task 2 - Definition of Marketing Marketing is the process of interesting potential customers and clients in your product or a service that you are offering. It is also fundamental to the growth of any business. Marketing is mistaken as just simply advertising. This is not the case as there are four main aspects of marketing (the four P's). These are price, promotion, place and product. This is also called the marketing mix. There are also other aspects of the mix that are less important; which extend the mix. These include things such as people and the process involved. The price segment is based on how much customers are willing to pay for the product. This would vary and depend on the quality of the product and the value for money. It also includes how much the product/service costs to produce. The main aim is to keep your costs as low as

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