Marketing Campaign (Promotion)

... Marketing Campaign (Promotion) There are different ways how the business can promote and advertise its product or service. The main ways are: Television- The good thing about this is that it is a very powerful medium to get across a message. The advert will often go out to millions of people and can show the product in a very favourable way, making it look very attractive. However, it is a very expensive form of advertising but reaches the biggest number of potential consumers- the target audience which is the people who are potential buyers of the product or service. The time of the day the advert is broadcast affects who sees the advert. Also the time must be considered when most people watch television, at peak viewing times, adverts are most expensive. Radio- Radio has very similar considerations to television: the time advert is played, how many adverts the budget will allow.

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