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Marketing Assignment Based Around the Estate Agency Business.
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| Submitted: Thu Jul 11 2002
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MARKETING ASSIGNMENT BASED AROUND THE ESTATE AGENCY BUSINESS. VS BUSINESS, YEAR 1. BY: LYDIA MITCHELL TOPIC 1- PLAN PLAN As part of my Marketing unit I have been asked to produce a detailed marketing strategy for a new business venture, an estate agent in Ealing, operating throughout the whole borough. The assignment must include: How I plan to set up an estate agent in Ealing. How it is based around the principles of marketing. My knowledge of marketing and market research. My proposed marketing mix. The external influences in my chosen area. Marketing is used to manipulate the behaviour of customers. The main concept of marketing is about "understanding the customer and ensuring that products and services match existing and potential customer needs" (quote: AVCE Advanced Business). In order to market the company the following needs to be known and understood by my estate agency: Customer needs. How to communicate effectively with customers to satisfy their needs and expectations. What are the constraints on marketing activities? How to...
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