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Marketing Analysis and Marketing Plan
Member rating: No Rating | Words: | Submitted: Mon Jun 06 2005
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Marketing Analysis and Marketing Plan I have discovered that the social grade of the local area is B. The majority of these people do not shop locally, and the main reason is that the local shops do not cater for their needs. This shows me that I there would be a position for me to sell my food aimed at social group B. This is because of the people surveyed the majority fit into this group, so it makes sense to primarily aim for them, and then unskilled workers. Also the shop that most of people say they shop at is outside the local area, but they would shop locally if they had the choice. The market that I aiming at is the senior workers in group B that earn around £20000-£30000. This is will determine where I place my shop, and pricing. I will aim at this group...
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