Marketing - the impact of the internet.

... Marketing Assignment 1 Introduction The Internet is an open interconnection of computer networks that enables the computers and the programs they run to communicate directly. There are many small-scale, controlled-access "enterprise internets", but the term is usually applied to the global, publicly accessible network, called simply the Internet or Net. By early 2000, more than 100,000 networks and around 100 million users were connected via the Internet. I am a member of a small group, employed by a marketing consultancy, which has been assigned to research how marketing has to respond to the challenges of the new millennium. My tasks focus on where and how marketing will need to apply its attention during the 21st century. Task 1 In this section I will describe how the increased use of the internet has impacted on marketing activities. Marketing concentrates on the buyers, or consumers, determining their needs and wants, educating them with regard to the availability of

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